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Franciscus Gasthuis en Vlietland

Franciscus Gasthuis en Vlietland

SUMMARY

Franciscus Gasthuis & Vlietland is a Netherlands-based healthcare organization resulting from the merger between Vlietland Hospital in Schiedam and Sint Franciscus Hospital in Rotterdam. Since the hospitals merged in January 2015, there was an urgent need for a new internal communications tool to reach 4,200 employees on five different locations.

Kirsten van der Worp, Marketing & Communications Advisor, Franciscus Gasthuis & Vlietland: “We sought to bring across our vision throughout the organization. Our employees need to understand how our combined organization is built up, get to know each other and receive background information about the merger, among other topics.”

Features

• Secured employee log-in
• Push notifications
• Real time internal news
• A thumbs up voting for the articles
• Analytics and reporting of communication success

Objectives:
• Share information and knowledge on the merger
• Let employees read the news on their own mobile devices, when and where they want to
• Re-establish the company’s vision and values
• Optimise communication to employees
• Reach employees on five different locations
• Increase employee engagement

Platforms

Kirsten van der Worp, Marketing & Communications Advisor, Franciscus Gasthuis & Vlietland: “It is difficult to reach all of a hospital’s employees. For instance, some of our colleagues don’t read any news, they do not always have access to a computer at work to check the intranet and all of them work varying hours. Using tools the employees do have on them all the time, we are also able to reach employees outside the hospital. They can read the news just when and where it suits them!”

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