Jan
27
Snapchat plans to add journalistic articles
According to The New York Times, photo messaging start-up Snapchat has big plans for the future. Rumours are spreading that Snapchat...
Jan
26
Hundreds of interesting digital statistics in 376 pages trend report
We Are Social recently published a comprehensive trend report of 376 slides on worldwide statistics for the internet, social media...
Jan
21
Why personalization should matter to marketers
In a 2013 study by Conversant, three out of four US senior-level marketers and agency decision-makers already agreed that personalized...
Jan
15
How the customer journey has changed with the arrival of the mobile age
Our first post in this series covered the unique characteristics of mobile communications and what these can offer marketers. Our...
Jan
08
2014 was another great growth year for apps
For years now the usage of mobile apps has seen spectacular growth. 2014 was no different. According to Flurry’s State...
Jan
02
Understanding value creation in the mobile industry
In a previous post, we mentioned the unique characteristics of mobile and how these offer exciting new opportunities for content...
Dec
18
Poor user interfaces cause many enterprise app failures
The look and feel of a mobile app is crucial for a positive user experience. That’s why here at imgZine we put a lot...
Dec
10
Content Marketing: what are the unique characteristics of mobile?
As Sinisalo said in 2010, mobile content marketing allows companies to communicate with customers in a unique and engaging way. But...
Nov
18
Ericsson: consumers shifting towards more app-based mobile use
The relative share of traffic generated by web browsing will have declined by 2020 as a result of stronger growth...
Nov
10
Engagement 3.0: are you creating value for your customers?
According to Gallup, today’s customer purchasing decisions are based more on emotional connections with the brand than on rational thinking....
