A brilliant Employer Branding campaign: well done Heineken!

Tineke van Bakel

Nominate one company worldwide known for inspiring out of the box marketing campaigns! Probably one of world’s largest beer brewery will pop up: Heineken. And once again they surprised us. This time by their “GO Places” campaign. Thereby not only fulfilling HR purposes, but also make current employees proud they are part of this fun…

Thank you 2016, you were awesome!!

Tineke van Bakel

Wow is it the end of the year already? Doesn’t feel like it, does it? It was an eventful year with many highlights. Check out the most remarkable ones! imgZine is now called ORTEC for Communications In July we embraced a new company name, ORTEC for Communications. Our journey with ORTEC started a few years…

Lessons learned and best practices from the ORTEC for Communications RoundTable on Employee Engagement!

Tineke van Bakel

A few weeks ago 10 leading Internal Communications managers gathered in the hippest hotspot of Amsterdam to join our Round Table regarding Employee Engagement. We mainly discussed the role of an internal communications manager when increasing Employee Engagement. Communications experts Nathalie Soeteman, Power2Improve, and Claudia van Loon, DELA, shared knowledge, best practices and guided some…