Introducing data driven Internal Communications

Tineke van Bakel

If you don’t measure, you don’t matter. A pretty strong statement for sure but, nothing could be less true. In the world of Internal Communications, we mostly trust on our gut feeling. But what if you could make better decisions when you prove them by using data. In the long term you could optimize the way you work and create better reach than ever before! Data science in an alpha world is a non-explored world for…

The Importance of Internal Comms and Employer Branding at BG Group during the Merger with Shell [INTERVIEW – EMPLOYER BRANDING SPECIAL]

Tineke van Bakel

Since the merger with BG Group, Royal Dutch Shell has become the world’s largest oil and gas company. A strong brand with a universally recognized logo. During the merger, internal communications was key in order to maintain engagement among employees. In an exclusive interview with Paul Osgood, former Global Head of Internal Communications at BG…

Communications in the financial world

How can internal and external communications reinforce each other?

Tineke van Bakel

The workplace of a communications professional is changing. The lines between internal and external communications are blurring because of today’s digital work environment. Traditionally the internal communications department has been responsible for company messages that employees receive and marketing was sending information to customers and target groups. By the advent of new tools and devices…

Three major internal communication trends for 2016 according to IBM

lotte

  As we head into 2016, it’s interesting to have a look at what this year could bring for internal communications. We had a chance to interview IBM’s Brand & Communications Manager Eveline de Buyzer to get her view on upcoming trends. In an earlier post, she shared some thoughts on the internal communications challenges…

A look back at IBM’s internal communications strategy in 2015 [interview]

lotte

In a few weeks, we’ll leave 2015 behind and face a brand new year with new opportunities for internal communications. What did 2015 bring and what are some of the biggest learnings we can draw from this year? We had a chance to interview IBM’s Brand & Communications Manager Eveline de Buyzer to hear about…