The workplace is changing. More and more people are working remotely, companies are trading hierarchical structures for flatter and leaner organizational setups, collaboration across time zones, roles and departments is even more crucial than before. What role will internal communicators play in collaborative workplaces?
Traditionally, internal communications teams have been responsible for the messages that employees receive. However, in today’s digital work environment, no single group or department has full control over the news and information shared internally. New tools and devices are changing the rules. Social media compels companies to be more transparent and open.
The lines between marketing, HR, and internal communications are blurring. As a result, internal communicators need to collaborate more closely with their marketing peers to succeed in today’s hyperconnected world. So much so, that many would argue that external and internal communications teams should merge. This white paper addresses the top 10 reasons why companies should consider this integrated approach.