Increasing employee engagement and creating more alignment within your organization seems to be more important than ever. But, in order to do so one must have insight on what is really going on. The first step to increase employee engagement is gaining insight on the employee journey.
Why design the employee journey?
As said, designing the employee journey will give you insight on what’s really going on within your organization. For example: how do your employees feel about your company, the on boarding process and their personal development? What would they change if they had the chance?
Increasing employee engagement is key because employees are your most important stakeholders. As Simon Sinek once said: “Customers will never love a company until the employees love it first.”
Employee engagement ft. alignment
Designing the employee journey will also create more alignment between HR, Marketing and Internal Communications since these three departments are most involved with all the phases an employee is going through. From the recruitment process to working within your organization to leaving the organization.
Phase 1: External engagement is normally a responsibility of the marketing department
Phase 2: Branding is normally all marketing but, recruitment is HR’s responsibility
Phase 3: Selection and employment is fully a responsibility of HR
Phase 4: Internal engagement is where internal communications comes along
We hope it’s clear that to design the employee journey you will need alignment between different departments within your organization.
ROI of a successful employee journey
Research has proven that successful designed employee journeys have positive ROI’s. Alignment is increased with 10%, employees are 6% more willing to go that extra mile and performance (retention, internal synergy and customer satisfaction) is increased with 2%.
Are you thinking about designing an employee journey for your organization? Or keen on finding out more on increasing engagement? Don’t hesitate to give us a call for a brainstorm session! Our customer success manager will give you the tips and tricks you need on mapping out the employee journey!