Employer Branding – What, why, how in order to gain a competitive advantage [WHITEPAPER]

Hester Gras

While there might be many still out there who consider branding as solely a marketing activity, the reality is that the growing importance of internal in relation to external has reached critical momentum. We’re now at the point at which one can fairly argue that to ignore bringing the brand alive with your internal audience is not only to ignore a critical opportunity to gain competitive advantage, but to do so at your peril.

These days, if an organization designs its branding strategy only with its external target groups and stakeholders in mind, they will be missing a phenomenal opportunity to drive value from those very resources closest to them and within their business: their own employees. In this whitepaper, we’re looking at the employer brand, and how you can bring your organization’s brand values alive to your internal organization to support it.

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