Two of our team members will soon make their way to The Big Apple to attend ad:tech New York, one the leading conferences for marketing professionals. The conference starts on the 6th of November and will go on until the 7th, featuring an extensive lineup of exhibitors and keynotes by companies like Nestlé, Facebook, Hootsuite and the Ford Motor Company. Besides gaining valuable insights from some of these fantastic speakers, here’s a few of the things on the program that we’re particularly excited about:
Algorithmic Real-Time Bidding – Experience, Platform and the Future
Real-Time Bidding (RTB) is becoming increasingly competitive and sophisticated. We recently had the opportunity to assist Adscience with the implementation of the Clustrix SQL database. Our COO Dimitri van Esch will be giving a presentation about this partnership between Clustrix and Adscience at the conference. The presentation will discuss the future of RTB, drawing on insights from Clustrix’s leading scale-out SQL database. Companies should attend this talk to learn about gaining a competitive advantage through high volume data ingestion and real-time analytics.
The rules of engagement: how to drive mobile brand loyalty
The imgZine platform is all about fostering engagement. Therefore, we’re always interested in discovering new ways to help our clients engage with their mobile audience. Deborah Powsner, Jayne Dow and Joline McGoldrink’s talk on the rules of mobile engagement should prove interesting. The conversation will focus on best practices for delivering powerful mobile messages, identifying ideal ad formats and understanding the mobile consumer.
Go native: making native ads work for mobile
The web has been a-buzz with native advertising chatter, but very few companies are actually taking steps to make native ads work for mobile. Naturally, we’re interested in hearing about key strategies and success stories, aiming to furnish our publishers with the knowledge and technology they need to go native. Information about the native advertising panel can be found here.