imgZine today announced the U.S. launch of its real-time social publishing platform for mobile devices in the US. imgZine has partnered with San Francisco-based media agency Impress Labs to facilitate the launch and U.S. sales of the imgZine platform.
imgZine has spent the last 18 months fine-tuning the product since its launch in the Netherlands in August 2011. During that period, imgZine completed more than 30 apps for commercial publishing companies, large enterprises and the Dutch government. Most recently, imgZine produced a novel publishing app for DNP (De Nieuwe Pers), offering the world’s first digital newspaper that enables subscriptions to individual journalists. Earlier this month, imgZine also launched an externally targeted app for RaboBank, one of the largest banks in the Netherlands. This was the third app developed for RaboBank, who have adopted the platform for internal and external communication programs.
“Having spent our first year working with a few early adopters, we now have a fully optimized product and development process. With a proven product and an established European customer base, the timing is right to bring the benefits of our technology to the U.S. market,” stated Bert Kok, founder and president of imgZine. “The key to our technology is engagement. Whether you’re a publisher providing relevant content to your readers, or you’re an enterprise communicating with your internal and external audiences, the content needs to be delivered in an engaging fashion. We have a platform that presents your content in real-time and in an interactive environment, keeping your audiences engaged at all times.”
Described as a white label Flipboard or Zite, imgZine’s platform requires no extra content creation, IT or design support and offers secure connections into private intranet networks to share sensitive information to employees in real-time. The technology leverages open APIs and web standards to push content in real-time to customized apps on smartphones and tablets running iOS, Android and Windows operating systems. Content channels can also be personalized by the user and are fully integrated with social media platforms.
Publishers in the Netherlands have been amongst the early adopters as the platform offers newspapers and magazines many unique and innovative features to help commercial publishers transitioning into the digital age. As with DNP’s novel publishing app, the platform allows readers to subscribe to individual journalists behind a paywall, creating potential new revenue streams for publishers while giving readers more control, selecting the content they want. In addition, publishers can incorporate full-page advertisements, which have significantly higher click-through rates than web-based or banner advertisements.
“While the real-time mobile publishing aspect of the platform shows obvious returns to newspapers and magazines, we believe the real opportunity lies in our ability to facilitate secure, customizable internal and external enterprise communications to engage and educate different communities with exceptional control. Our timing couldn’t be better. The self-publishing model is gaining rapid momentum and we’re extremely well-positioned with a fast, cost-effective and engaging platform,” concluded Kok.