This week, imgZine’s CEO Marijn Deurloo is travelling to Canada with a delegation of Dutch digital media and mobile technology pioneers. The trade mission, organized by handelsroute.nl, is an initiative of Agenstschap NL, a division of the Dutch Ministry of Economic Affairs.
The purpose of the trade mission is to promote collaboration and business opportunities between Canadian and Dutch entrepreneurs. During the trip, Dutch innovators will be able to showcase their apps and services at Canada’s leading digital innovation conference: Canada 3.0. Chosen participants will also be accompanied by Simon Smits, the Dutch Vice Minister of Foreign Economic Affairs.
In line with the innovative character of the conference, an app called hollandhub has been launched. The app was developed by imgZine and can be downloaded for free on both iOS and Android devices. Hollandhub offers a magazine-like user experience, while presenting relevant digital media articles and information about the delegates.
The app is not only an ideal marketing channel and travel companion for companies participating in the trade mission, it also celebrates the Dutch entrepreneurial spirit. The Dutch creative industry is recognized for its diversity and is a well-known innovation testbed for digital technologies. Having one of the highest internet penetrations globally – and a very well developed mobile infrastructure – The Netherlands is in many ways a nexus of global digital media behaviour and mobile technology development.