iPad still owns the market but Samsung and Asus are catching up

Hester Gras

In Q2 of 2012 Apple’s iPad set a new shipment record, which led to a “better-than-anticipated” quarter for the entire tablet market, according to the latest data from IDC. Global tablet shipments hit 25 million units, with a 66.2-percent year-over-year increase. Apple jumped from 11.8 million units shipped in Q1 2012 to 17 million for Q2. “Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year,” said Research Director Tom Mainelli.


Four of the top five worldwide vendors also eyed shipment increases year-over-year and solid growth in Q2. Samsung sits at second place with 2.4 million units shipped, which is an increase from 1.1 million units in Q2 2011, and ASUS notably almost tripled its amount of units shipped from a year ago. Interestingly, shipments of the Google/ASUS-branded Nexus 7 are not a part of these totals.

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