Personalization key in new version of Rabobank App

Hester Gras

The Rabo Kennis (knowledge) App is already a well established information source for many Dutch entrepreneurs. imgZine has taken the app, which was first launched by the Dutch Rabobank in 2013, to a next level with the 3.0 version that has gone live for iOS and Android. Biggest change is that the startscreen is now fully customizable. The app bundles personalized sector and country information with other information about markets and the economy. Personalization is key is this new version.

rabo kennis app

You can consult current issue updates, read blogs and new industry forecasts. From now on, you decide what information and news you receive in the Rabo Kennis App. Using the menu button, you can easily add or remove countries and sectors.

You can also use the Rabo Kennis App to do a ‘culture scan’ when you click on one of the 120 countries. This scan shows the difference between the Dutch culture and the selected country and its inhabitants. Another great new feature is the Benchmark Tool. You can use this to get a better understanding of the performance of other companies in your field.

The Rabo Kennis App is a perfect example of the use of the Insights App in the imgZine portfolio. The app shows how you can deploy the imgZine platform to position your company as an industry authority and a resource-based advisor. You can find more information about our other products on our brochure page.

The Rabo Kennis App is available for iPhone and iPad as well as Android smartphones and tablets.

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