Blog by our Managing Director: make sure you have the right channel to reach your employees
We often encounter companies that are considering using the responsive mobile intranet web portal that comes with their intranet solution to reach their employees “mobile first”.
At first sight a native mobile app and a responsive web portal seem to be comparable alternatives. We were expecting this to reflect in our analytics data. The data however, shows a world of difference. Somehow our behavior on a mobile app is totally different from our behavior on a (responsive) web portal. A difference, we (the internal communications people) can utilize while composing and targeting our messages.
Find out what we notice at both our national and international customers. This will work for you!