Why enterprise apps are more effective than the intranet

Hester Gras

Mobile enterprise communications have a bright future. More and more companies are moving away from intranet systems and shifting to mobile. As our white paper on employee engagement shows, employees want to be engaged throughout the day and mobile enterprise apps are better able to cope with it than the intranet.

Business people using digital tablets in office.
Credits by: Hollandse Hoogte. Business people using digital tablets in office

An Aberdeen Group study found significantly improved business performance outcomes for all respondents with a mobile software initiative (MSI). For instance, companies with a mobile software initiative got over 50% higher numbers in employee satisfaction, workload completed on mobile, operational efficiency and employee productivity.

Enterprise mobile apps have 2x performance advantage (Aberdeen Group 2012).
Enterprise mobile apps have 2x performance advantage (Aberdeen Group 2012).

Despite these advantages, many companies still do not have a solid internal communications plan that incorporates mobile. In fact, companies often fail to promote internal communications altogether. According to Prescient Digital Media’s social intranet study (2013), only 13% of employees participate in the social intranet on a daily basis, and 31% rarely or never do.

Such results indicate that there must be a shift away from static, one-way communications towards a real-time and mobile dialogue. Two key digital developments strengthen this assumption: The Bring your Own Device (BYOD) movement and social media. Stay tuned for our next blogs on these two important digital developments!

In the meantime, follow imgZine on TwitterFacebook and LinkedIn for more insights or download our white paper on employee engagement and mobile enterprise apps. For more info about mobile enterprise apps, click here.

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