We’re very proud to announce that we’ve launched The Relevance app for KLM on the 8th of October 2015. The app provides personalized internal news to 2,800 pilots. With this shift from multiple print magazines to a single app, KLM will be able to save costs and reach its crew members anytime and anywhere.
Made especially for the iPad, the app will enable pilots to receive news feeds based on their assigned business units and airplanes. Another important feature is that pilots are able to pre-download their internal news in the app and read it when they are offline. This means they can even read the news when they are up in the air!
The project has been very well received and has resulted in more promising collaborations between KLM and imgZine. For instance, we are now working on the development of an internal news app for another group of 30,000 KLM employees. Subscribe to our newsletter and we’ll keep you posted on its launch!
Check out the showcase of KLM here.