This weekend the European Championship ‘16 kicked off in France. Together with the start signal our client Vodafone Germany launched a betting game which was developed by imgZine. We are very proud we got to bring our collaboration to the next level with this project. Let’s walk you through.
Vodafone Germany betting game
Vodafone Germany wanted to create something fun in order to start some buzz around the European Championship. imgZine created a betting game in the existing app “V – die Vodafone MitarbeiterAPP”. So, there is no additional action needed to join. Each soccer game employees can vote on the country they think will win and win amazing prices themself. We created a “Tippspiel” where you can vote simply by swiping the winning country. The ranking is realtime so you can check up on your competitors!
Since sports is a huge engagement driver, this feature will probably lead to even higher numbers.