After talking about the why and the what, we’ve now come to the phase where we want to discuss the...
After four installments about Employer Branding, we are halfway on the road to a successful Employer Brand. At this point,...
When making plans to (re)design your employer brand and defining your KPIs, you automatically create a vision on what the...
Every age has its valuable commodities: salt, ivory, silk, spices, opium or oil. In the 21st century the most valuable...
We are very proud to announce that ORTEC for Communications is hosting an executive Round Table on 23 November 2016....
Now that we know what the term employer branding implies and why alignment is necessary, it’s time to take a...
Alignment should be your mantra in everything you do as an internal communications professional. Orchestrating alignment between your different target...
Ever walked down the street and saw printed footsteps on the ground that guided you to the trash cans? Or...
One of world’s largest transactions was the merger between Royal Dutch Shell and BG Group last year. In an exclusive...
While there might be many still out there who consider branding as solely a marketing activity, the reality is that...