Resources

A brilliant Employer Branding campaign: well done Heineken!

Nominate one company worldwide known for inspiring out of the box marketing campaigns! Probably one of world’s largest beer brewery...

Employer Branding – What, why, how in order to gain a competitive advantage [WHITEPAPER]

While there might be many still out there who consider branding as solely a marketing activity, the reality is that...

Employer Branding – What, why, how in order to gain a competitive advantage

While there might be many still out there who consider branding as solely a marketing activity, the reality is that...

The Importance of Internal Comms and Employer Branding at BG Group during the Merger with Shell [INTERVIEW]

Since the merger with BG Group, Royal Dutch Shell has become the world’s largest oil and gas company. A strong...

Internal Communication Channels You Need with Employer Branding

After talking about the why and the what, we’ve now come to the phase where we want to discuss the...

The roadmap to a successful Employer Brand

After four installments about Employer Branding, we are halfway on the road to a successful Employer Brand. At this point,...

Could employer branding have a positive effect on your company’s revenue?

When making plans to (re)design your employer brand and defining your KPIs, you automatically create a vision on what the...

KPIs for Employer Branding

Now that we know what the term employer branding implies and why alignment is necessary, it’s time to take a...

Alignment is the secret ingredient for a successful internal communications strategy

Alignment should be your mantra in everything you do as an internal communications professional. Orchestrating alignment between your different target...

What You Need to Know about Employer Branding

While there might be many still out there who consider branding as solely a marketing activity, the reality is that...

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