Feb
10
A brilliant Employer Branding campaign: well done Heineken!
Nominate one company worldwide known for inspiring out of the box marketing campaigns! Probably one of world’s largest beer brewery...
Nov
24
Employer Branding – What, why, how in order to gain a competitive advantage [WHITEPAPER]
While there might be many still out there who consider branding as solely a marketing activity, the reality is that...
Nov
22
Employer Branding – What, why, how in order to gain a competitive advantage
While there might be many still out there who consider branding as solely a marketing activity, the reality is that...
Nov
21
The Importance of Internal Comms and Employer Branding at BG Group during the Merger with Shell [INTERVIEW]
Since the merger with BG Group, Royal Dutch Shell has become the world’s largest oil and gas company. A strong...
Nov
15
Internal Communication Channels You Need with Employer Branding
After talking about the why and the what, we’ve now come to the phase where we want to discuss the...
Nov
04
The roadmap to a successful Employer Brand
After four installments about Employer Branding, we are halfway on the road to a successful Employer Brand. At this point,...
Nov
01
Could employer branding have a positive effect on your company’s revenue?
When making plans to (re)design your employer brand and defining your KPIs, you automatically create a vision on what the...
Oct
11
KPIs for Employer Branding
Now that we know what the term employer branding implies and why alignment is necessary, it’s time to take a...
Oct
04
Alignment is the secret ingredient for a successful internal communications strategy
Alignment should be your mantra in everything you do as an internal communications professional. Orchestrating alignment between your different target...
Sep
13
What You Need to Know about Employer Branding
While there might be many still out there who consider branding as solely a marketing activity, the reality is that...
